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The VBC group, a reputed industrial house of Andhra Pradesh with more than three decades standing, is a professionally managed conglomerate. Founded in 1967, VBC was incorporated by Dr. M.V.V.S. Murthi as a partnership firm in the name of Vizag Bottling Company to carry on the business of bottling and distribution of soft drinks from Visakhapatnam under the franchise of Parle Exports Limited and later transformed it into VBC Industries Limited.